Download Preview File Type: pdf Year: 1998 Tags: Information Management, Mail Appeals, Planned Giving Downloads: 1 Articles: Point/Counterpoint: The Direct Mail Debate The “Why” of Planned Giving Strategic Databasing The Case Against Direct Mail for Small Grassroots Groups There’s Still Life in Direct Mail Alternatives to Direct Mail Related Volumes GFJ | Vol 17 | No. 5 GFJ | Vol 17 | No. 4 GFJ | Vol 17 | No. 3 GFJ | Vol 17 | No. 2 GFJ | Vol 17 | No. 1